How to Turn What You Already Know Into a Business with Jill Morenz
What if your next opportunity isn’t something you need to find—but something you can build from what you already know?
In this episode, Betsy sits down with Jill Morenz, CEO of Aviatra Accelerators, for an inspiring conversation about entrepreneurship, career pivots, side hustles, and figuring out what comes next when your path doesn’t look exactly how you thought it would.
Jill’s own career has been anything but linear. She’s built businesses, started over, worked five jobs at once, stepped into nonprofit leadership, and continued creating entrepreneurial projects of her own. Her story is proof that you don’t need to have your entire future mapped out—you need to trust that you can figure out your next move.
Jill shares her Three E’s: Expertise, Experiences, and Enthusiasms, a simple framework for recognizing the skills, knowledge, and passions you already have and exploring how they could become your next opportunity.
Betsy and Jill also unpack how to identify the problem you can solve, find the people who need what you have to offer, give a new business time to grow, and use a side hustle to create more freedom, flexibility, and independence in your life.
And maybe most importantly, they talk about giving yourself permission to change your definition of success. Bigger isn’t always better. Changing direction isn’t failure. And what worked in one season of your life doesn’t have to be what you choose for the next.
If you’ve been wondering “What’s next for me?”, this conversation will help you look at everything you already have—and start imagining what you could build from it. ✨
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