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Hi, I'm Betsy
I know what it's like to be in the middle of something you didn't plan for.
And I know it's possible to feel better before it resolves. That's the whole reason this company exists.
The short version
I spent twenty years in corporate marketing, building brands for companies you've heard of. I'm raising four kids on my own. And a few years ago I found myself in a season I had not planned for and could not fix.
I did what a lot of us do. I read the books. I looked for the big answer. And I kept waiting to feel ready before I did anything that might actually change things.
What finally worked was smaller and much less impressive than I expected.
What I learned
Feeling better did not come from thinking harder.
It came from moving. Not big moves — small, daily, slightly boring ones. A page in the morning. A single action I could finish. A check-in at night about how the day had actually felt rather than what I'd gotten done.
The first month I did it, I started by rating how calm and hopeful I felt, and how much I felt like myself. Twos and threes. Thirty days later those numbers were nines and tens. My circumstances had not resolved. Nothing outside me had been fixed. What changed was the way I was living inside it.
That's not a philosophy. It's just what happened, and it's what I've watched happen for other women since.
You can be happier than you ever imagined without everything turning out the way you thought it would.
What I do now
I help women find their way back to themselves.
Specifically, women in the middle of a transition. A divorce. An empty nest. A career that ended or stopped fitting. Caring for a parent. Losing someone. The seasons where the crisis has passed but the new normal hasn't arrived, and nobody prepares you for that part.
Everything I build runs on the same idea: small daily movement, honest measurement, and someone in your ear who expects you to show up.
The free 7-Day Sprint
One page a day for a week. The easiest place to start, and it costs nothing.
The 30-Day Feel Better Sprint
Thirty days, about ten minutes each, with a voice message from me every morning.
The podcast
Honest conversations with women who've been through it and come out the other side.
The rest of it
A few things worth knowing
- Twenty years in marketingAgency and brand side, on work for P&G, Kroger, Macy's, Verizon, and Olive Garden, among others. I know how to build something that lasts.
- Certified through Jay Shetty CoachingTrained, credentialed, and still learning.
- Co-founder of the Leonidas FoundationOur event, Polo For Babies, raised $100,000 over four years for infant and child research at Cincinnati Children's Hospital.
- Host of the Write Your Own Story PodcastConversations with business owners, community leaders, and a fair number of my own friends.
- Cincinnati, OhioFour kids, one very full house.
And my favorite
Mama
When I'm not recording or coaching or building this business, I'm deep in the wild adventure of motherhood. Mostly you'll find me in the car, driving to somebody's activity, cheering from the crowd.
We're also obsessed with outdoor adventure, roller coasters, vacations, and being around our people. I consider myself the luckiest person alive to call them mine, and I try to show up in a way that inspires them — because I know they're always watching.
As seen in
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Start where most people start
The free 7-Day Feel Better Sprint. One page a day, and you can begin tomorrow morning.