Why You’ll Never Feel Ready to Start a Business (And How to Do It Anyway) with Kaytlin Schneider
You know that idea you can’t shake—the one that keeps showing up no matter how busy, practical, or “reasonable” you try to be? This episode is for you.
In this conversation, Betsy sits down with Kaytlin Schneider, founder and CEO of Aeston West Skincare & Beauty, for an honest, empowering look at what it really means to build something of your own. From navigating self-doubt and imposter syndrome to embracing the discomfort of being seen before you feel ready, Kaytlin shares what entrepreneurship actually looks like behind the scenes.
Together, they unpack the quiet pull toward something more—and why you don’t need every answer before you begin. Kaytlin opens up about her non-linear path from biological engineering to beauty, and how treating your skills like tools in a toolbox (not a fixed identity) can unlock entirely new possibilities.
In this episode, they explore:
Why confidence comes after action, not before
How to stop waiting for permission and start choosing yourself
What the “messy middle” really is—and why it doesn’t mean you’re failing
How to move through overwhelm, self-doubt, and freeze states with self-trust
The surprising science behind skincare, inflammation, and building routines that actually work
If you’ve been feeling the pull to begin—but telling yourself you’re not ready yet—consider this your reminder: ready is built in motion.
And if you’ve ever asked yourself, “Could I really do this?”—this episode gently, boldly answers back: why wouldn’t you?