Stop Underpricing. The Mindset Every Female Founder Needs Around Money with Betsy Leonidas

Talking about pricing can feel like the hardest part of building a business. The moment you put a number on what you’ve created, it suddenly feels personal. Your stomach drops. The doubts get loud. And asking for the sale? Even harder.

In this solo episode, Betsy is speaking directly to female entrepreneurs at every stage of the journey about the real truth behind pricing: it’s not just a number—it’s a boundary.

She breaks down why so many women struggle to charge confidently, the hidden mindset traps that lead to underpricing and over-explaining, and the critical difference between revenue and true profitability. Because without pricing for profit, your business won’t support you—it will drain you.

You’ll learn:

• Why pricing feels so emotionally loaded (and how to move through the discomfort)

• The danger of pricing for approval instead of sustainability

• Common habits that quietly undermine your value—like discounting too quickly or justifying your price

• How to reframe sales as an invitation, not a confrontation

• Why asking for the sale is an act of showing up for yourself and your vision

If you’ve ever hesitated to say your price, softened your offer to avoid rejection, or felt uncomfortable talking about money, this episode will challenge you to stop playing small and start standing behind what you’ve built.

Because sustainable businesses require strong boundaries.
 And your work deserves to be valued.

Betsy also shares details about the upcoming Pricing for Profitability live webinar on February 19, where you’ll learn practical frameworks to price with confidence and stop second-guessing your numbers.

If you’re ready to charge like the business owner you’re becoming—this conversation is for you.

Register for the live webinar on Pricing for Profitability!